Nintendo e la crisi

SIAMO IN CRISI eppure è evidente che le famiglie non hanno completamente smesso di spendere per le cose meno necessarie (pane, pasta etc). Io me la spiego con il fatto che alcuni prodotti sono per i consumatori dei "premi di consolazione" quando le cose vanno male: si risparmia sulla pizza e sul cinema ma poi ti regali l'iPhone lo stesso perché ti serve anche.

Il presidente di Nintendo, la cui azienda sta avendo un ragguardevole boom di vendite in questi giorni, ha una visione in parte simile alla mia.

KYOTO, Japan, Dec 8 (Reuters) - Nintendo Co Ltd said it has not felt any particular impact from the economic slowdown, with sales of its Wii video game console and DS handheld game player still strong.

Nintendo President Satoru Iwata told Reuters in an interview that Wii sales during the Thanksgiving holiday week came to about 800,000 units in the United States, more than double the 350,000 units it sold in the same period a year earlier. "When the economy is strong, people tend to buy three things from the top of their wish list. But when things are bad, people often buy only the first thing on their list," Iwata said.

"Fortunately for us a lot of shoppers put our products at the top of their list." Iwata said sales of its DS handheld were up about 20 percent during the Thanksgiving holiday week in the U.S. compared with a year earlier.

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